Bermejo, Fernando,  1970- , <br/><br/>
The Internet audience :  constitution & measurement / 
Fernando Bermejo. 
 - x, 262 páginas 
 - Digital formations ;  v. 35 .
<br/><br/>Incluye bibliografía. 
<br/><br/>Section I: The internet audience. Context and perspective -- The three axes. Section II: the constitution of the audience. A brief history of the internet -- Asymmetry, popularization, commercialization and measurement. Section III. Measurement methods. Peculiarities and classfication -- Passive methods -- Active methods -- Mixed methods. Section IV: The audience measurement industry. Interests and standardization -- Embodying the standard. 
<br/><br/><label>ISBN: </label>0820479322 9780820479323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas.--Audiencias--Estadísticas.<br/>Usuarios de internet--Estadísticas.
<br/><br/><label>Dewey Class. No.: </label>302.231  / B516i 2007