TY - BOOK AU - Jedlicka,Wendy TI - Sustainable graphic design: tools, systems, and strategies for innovative print design SN - 0470246707 U1 - 741.6 PY - 2010/// CY - Hoboken, N.J. PB - J. Wiley & Sons KW - Artes gráficas KW - Aspectos sociales KW - Publicidad comercial artística N1 - Incluye bibliografía; Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox ER -