Jedlicka, Wendy, 1959- ,

Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre ... [et al.] ; additional contributions by Amelia McNamara ... [et al.] ; foreword by Marc Alt. - xx, 506 páginas : ilustraciones

Incluye bibliografía.

Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox.

0470246707 9780470246702


Artes gráficas.--Aspectos sociales.
Publicidad comercial artística.--Aspectos sociales.

741.6 / J44s 2010