Sustainable graphic design : tools, systems, and strategies for innovative print design /
Wendy Jedlička ; with Paul Andre ... [et al.] ; additional contributions by Amelia McNamara ... [et al.] ; foreword by Marc Alt.
- xx, 506 páginas : ilustraciones
Incluye bibliografía.
Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox.
0470246707 9780470246702
Artes gráficas.--Aspectos sociales. Publicidad comercial artística.--Aspectos sociales.