The reasonably-priced world of marketing [videorecording] /
Title on container and disc surface: Marketing
produced by Lara D. Hopewell ; script by Igor Torgeson ; comic writing by Igor Torgeson, Matt Clark ; directed by Rob Deege.
- Classroom ed.
- 3 videodiscs (26 min. each) : sonido, a color con secuencias en blanco y negro ; 4 3/4 in.
- Standard Deviants school .
dvd 1. Basics -- dvd 2. Persuasion -- dvd 3. Target consumers.
Editor, Reem Mishal. Editor, Reem Mishal.
Standard Deviants Academic Team.
Discusses marketing topics including generating sales, mission statements, creating a marketing plan, advertising and public relations, and the four P´s of marketing: product, price, place, and promotion.