Yang, Kai, <br/><br/>
Voice of the customer :  capture and analysis / 
Kai Yang. 
 - xi, 416 páginas :  ilustraciones 
 - Six sigma operational methods series .
<br/><br/>Incluye bibliografía. 
<br/><br/>Value, innovation, and the voice of the customer -- The product development process -- Customer value and the voice of the customer -- Customer survey design, administration, and analysis -- Proactive customer information gathering : ethnographic methods -- VOC data processing -- Quality Function Deployment (QFD) -- Customer value creation by brand development -- Value engineering -- Customer value creation through creative design (TRIZ) -- Statistical basics and six sigma metrics. 
<br/><br/><label>ISBN: </label>0071465448 9780071465441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de la producción--Métodos estadísticos.<br/>Control de calidad--Métodos estadísticos.<br/>Six Sigma (Normas de control de calidad).
<br/><br/><label>Dewey Class. No.: </label>658.562  / Y22v 2008