TY  - BOOK
AU  - Mueller,Barbara
TI  - Communicating with the multicultural consumer: theoretical and practical perspectives 
SN  - 082048119X
U1  - 658.802 
PY  - 2008///
CY  - New York
PB  - Peter Lang
KW  - Multiculturalismo
KW  - Estados Unidos
KW  - Publicidad
KW  - Segmentación del mercado
N1  - Incluye bibliografía; The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue
UR  - http://www.loc.gov/catdir/toc/ecip0714/2007013527.html
ER  -