Mueller, Barbara,  1958- , <br/><br/>
Communicating with the multicultural consumer :  theoretical and practical perspectives / 
Barbara Mueller. 
 - xxi, 328 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue. 
<br/><br/><label>ISBN: </label>082048119X 9780820481197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Multiculturalismo--Estados Unidos.<br/>Publicidad--Estados Unidos.<br/>Segmentación del mercado--Estados Unidos.
<br/><br/><label>Dewey Class. No.: </label>658.802  / M946c 2008