TY  - BOOK
AU  - Wansink,Brian
TI  - Marketing nutrition: soy, functional foods, biotechnology, and obesity 
T2  - The food series
SN  - 0252029429
U1  - 615.854 
PY  - 2005///
CY  - Urbana
PB  - University of Illinois Press
KW  - Educación del paciente
KW  - Hábitos alimenticios
KW  - Nutrición
N1  - Incluye bibliografía; Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004002526.html
ER  -