Wansink, Brian, <br/><br/>
Marketing nutrition :  soy, functional foods, biotechnology, and obesity / 
Brian Wansink. 
 - 206 páginas 
 - The food series .
<br/><br/>Incluye bibliografía. 
<br/><br/>Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward. 
<br/><br/><label>ISBN: </label>0252029429 9780252029424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Educación del paciente.<br/>Hábitos alimenticios.<br/>Nutrición.
<br/><br/><label>Dewey Class. No.: </label>615.854  / W251m 2005