TY  - BOOK
AU  - Rapp,Stan
TI  - Reinventing interactive and direct marketing: leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 
SN  - 0071638024
U1  - 658.872 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadeo directo
KW  - Mercadeo
N1  - Incluye bibliografía
ER  -