TY  - BOOK
AU  - Higham,William
TI  - The next big thing: spotting and forecasting consumer trends for profit 
SN  - 0749454504
U1  - 658.8342 
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page Limited
KW  - Comportamiento del consumidor
KW  - Productos nuevos
KW  - Pronóstico de ventas
N1  - Incluye bibliografía; The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice
ER  -