Higham, William, <br/><br/>
The next big thing :  spotting and forecasting consumer trends for profit / 
William Higham. 
 - ix, 261 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What´s in it for me? -- Theory into practice. 
<br/><br/><label>ISBN: </label>0749454504 9780749454500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.<br/>Productos nuevos.<br/>Pronóstico de ventas.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H638n 2009