TY  - BOOK
AU  - King,Mike
AU  - Feist,Jonathan
TI  - Music marketing: press, promotion, distribution, and retail 
SN  - 087639098X
U1  - 780.688 
PY  - 2009///
CY  - Boston, MA
PB  - Berklee Press
KW  - Grabaciones sonoras
KW  - Industria y comercio
KW  - Música popular
N1  - _; Setting the stage, merchandising, digital and physical retail and distribution, and online marketing; Creating a marketing plan that works; Making money through merchandise sales; How to sell your music online : digital retailers and distributors; Traditional brick-and-mortar distributors; Marketing to traditional retail; Online, mobile, and video marketing --; Advertising considerations, marketing to press and radio, and making the most of your national tour; Avertising; Publicity; Radio promotion; Making the most of a tour --; Putting it all together; Timing is everything!
ER  -