King, Mike, <br/><br/>
Music marketing :  press, promotion, distribution, and retail / 
Mike King ; edited by Jonathan Feist. 
 - vii, 211 páginas :  ilustraciones, tablas 
<br/><br/>_  Setting the stage, merchandising, digital and physical retail and distribution, and online marketing.  Creating a marketing plan that works ;  Making money through merchandise sales ;  How to sell your music online : digital retailers and distributors ;  Traditional brick-and-mortar distributors ;  Marketing to traditional retail ;  Online, mobile, and video marketing --  Advertising considerations, marketing to press and radio, and making the most of your national tour.  Avertising ;  Publicity ;  Radio promotion ;  Making the most of a tour --  Putting it all together.  Timing is everything! 
<br/><br/><label>ISBN: </label>087639098X 9780876390986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Grabaciones sonoras--Industria y comercio.<br/>Música popular.
<br/><br/><label>Dewey Class. No.: </label>780.688  / K53m 2009