TY  - BOOK
AU  - Belz,Frank-Martin
AU  - Peattie,Ken
TI  - Sustainability marketing: a global perspective 
SN  - 0470519223
U1  - 658.802 
PY  - 2009///
CY  - Chichester, West Susses, U.K., Hoboken, NJ
PB  - John Wiley & Sons
KW  - Mercadeo
N1  - Incluye bibliografía; Marketing in the twenty-first century -- Framing sustainability marketing -- Socio-ecological problems -- Sustainable consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
ER  -