TY  - BOOK
AU  - Rosen,Emanuel
TI  - The anatomy of buzz revisited: real-life lessons in word-of-mouth marketing 
SN  - 0385526326
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Doubleday
KW  - Mercadeo
N1  - Rev. ed. of: The anatomy of buzz. c2000; Incluye bibliografía
ER  -