Rosen, Emanuel, <br/><br/>
The anatomy of buzz revisited :  real-life lessons in word-of-mouth marketing / 
Emanuel Rosen. 
 - xvi, 360 páginas 
<br/><br/> Rev. ed. of: The anatomy of buzz. c2000. 
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0385526326 9780385526326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / R813a 2009