TY  - BOOK
AU  - Sivulka,Juliann
TI  - Ad women: how they impact what we need, want, and buy 
SN  - 1591026725
U1  - 659.10820973 
PY  - 2009///
CY  - Amherst, NY
PB  - Prometheus Books
KW  - Cambio social
KW  - Estados Unidos
KW  - Historia
KW  - Consumidores
KW  - Mujeres en la publicidad
KW  - Publicidad
N1  - Incluye bibliografía; Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women´s viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top
ER  -