TY - BOOK AU - Sivulka,Juliann TI - Ad women: how they impact what we need, want, and buy SN - 1591026725 U1 - 659.10820973 PY - 2009/// CY - Amherst, NY PB - Prometheus Books KW - Cambio social KW - Estados Unidos KW - Historia KW - Consumidores KW - Mujeres en la publicidad KW - Publicidad N1 - Incluye bibliografía; Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women´s viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top ER -