Sivulka, Juliann,

Ad women : how they impact what we need, want, and buy / Juliann Sivulka. - 415 páginas : ilustraciones

Incluye bibliografía.

Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women´s viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.

1591026725 9781591026723


Cambio social.--Historia.--Estados Unidos
Consumidores.--Historia.--Estados Unidos
Mujeres en la publicidad.--Historia.--Estados Unidos
Publicidad.--Historia.--Estados Unidos

659.10820973 / S624a 2009