TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0060007737
U1  - 658.84 
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Marcas de fábrica
KW  - Administración
KW  - Mercadeo por internet
N1  - ´This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text.´; The 22 immutable laws of branding -- The 11 immutable laws of internet branding
ER  -