Ries, Al, <br/><br/>
The 22 immutable laws of branding :  how to build a product or service into a world-class brand / 
Al Ries and Laura Ries. 
 - xvi, 255 páginas :  ilustraciones 
<br/><br/> ´This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text.´ 
<br/><br/>The 22 immutable laws of branding -- The 11 immutable laws of internet branding. 
<br/><br/><label>ISBN: </label>0060007737 9780060007737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marcas de fábrica--Administración.<br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.84  / R559t 2002