TY  - BOOK
AU  - Adamson,Allen P
TI  - BrandDigital: simple ways top brands succeed in the digital world 
SN  - 0230606040
U1  - 658.827 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Mercadeo por internet
N1  - The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer´s journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand´s promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008017390.html
ER  -