Adamson, Allen P, <br/><br/>
BrandDigital :  simple ways top brands succeed in the digital world / 
Allen P. Adamson ; foreword by David Kirkpatrick. 
 - xiv, 274 páginas :  ilustraciones 
<br/><br/>The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer´s journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand´s promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember. 
<br/><br/><label>ISBN: </label>0230606040 9780230606043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.827  / A221b 2008