TY  - BOOK
AU  - Wolfe,Mary Gorden
TI  - Fashion marketing & merchandising
SN  - 1590709187
U1  - 687.0688 
PY  - 2009///
CY  - Tinley Park, Il.
PB  - Goodheart-Willcox Company
KW  - Moda
KW  - Promoción de ventas
KW  - Publicidad
KW  - Prendas de vestir
KW  - Mercadeo
N1  - The meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating for best results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers
UR  - http://www.loc.gov/catdir/toc/ecip081/2007040105.html
ER  -