TY - BOOK AU - Armstrong,Helen TI - Graphic design theory: readings from the field T2 - Design briefs SN - 1568987722 U1 - 741.6 PY - 2009/// CY - New York PB - Princeton Architectural Press KW - Artes gráficas KW - Publicidad comercial artística N1 - Incluye bibliografía; Manifesto of Futurism / F. T. Marinetti -- Who we are : manifesto of the Constructivist group / Aleksandr Rodchenko, Varvara Stepanova, and Aleksei Gan -- Our book / El Lissitzky -- Typophoto / László Moholy-Nagy -- The new typography / Jan Tschichold / The crystal goblet, or, Why printing should be invisible / Beatrice Warde -- On typography / Herbert Bayer -- Designing programmes / Karl Gerstner -- Grid and design philosophy / Josef Müller-Brockmann -- Good design is goodwill / Paul Rand -- Learning from Las Vegas : the forgotten symbolism of architectural form / Robert Venturi, Denise Scott Brown, and Steven Izenour -- My way to typography / Wolfgang Weingart -- Typography as discourse / Katherine McCoy with David Frej -- The macramé of resistance / Lorraine Wild -- The dark in the middle of the stairs / Paula Scher -- The underground mainstream / Steven Heller -- Design and reflexivity / Jan van Toorn -- Design anarchy / Kalle Lasn -- The designer as author / Michael Rock -- Designing our own graves / Dmitri Siegel -- Dematerialization of screen space / Jessica Helfand -- Designing design / Kenya Hara -- Import/export, or, Design workflow and contemporary aesthetics / Lev Manovich -- Univers strikes back / Ellen and Julia Lupton UR - http://www.loc.gov/catdir/toc/ecip0818/2008021063.html ER -