TY  - BOOK
AU  - Burton,Dawn
TI  - Cross-cultural marketing: theory, practice and relevance 
SN  - 041544893X
U1  - 658.80089 
PY  - 2009///
CY  - Milton Park, Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Mercadeo
KW  - Multiculturalismo
N1  - Incluye bibliografía; Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008017138.html
ER  -