Burton, Dawn,  1961- , <br/><br/>
Cross-cultural marketing :  theory, practice and relevance / 
Dawn Burton. 
 - 319 páginas 
<br/><br/>Incluye bibliografía. 
<br/><br/>Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research. 
<br/><br/><label>ISBN: </label>041544893X 9780415448932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.<br/>Multiculturalismo.
<br/><br/><label>Dewey Class. No.: </label>658.80089  / B974c 2009