TY  - BOOK
AU  - Bradburn,Norman M
AU  - Sudman,Seymour
AU  - Wansink,Brian
TI  - Asking questions: the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires 
SN  - 0787970883
U1  - 300.723 
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Encuestas oficiales
KW  - Investigación social
N1  - Earlier ed. by Sudman and Bradburn with Sudman named first; Incluye bibliografía; The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004001683.html
ER  -