TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Lewis,Robert C.
TI  - Marketing essentials in hospitality and tourism: Foundations and practices 
SN  - 0131708279
U1  - 658.8 
PY  - 2007///
CY  - Harlow
PB  - Prentice Hall
KW  - Mercadeo
ER  -