TY  - BOOK
AU  - Johnson,Fern L
TI  - Imaging in advertising: verbal and visual codes of commerce 
SN  - 0415978823
U1  - 659.1042 
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Cultura
KW  - Publicidad
KW  - Aspectos sociales
KW  - Simbolismo en la publicidad
N1  - Incluye bibliografía; Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame
ER  -