Johnson, Fern L, <br/><br/>
Imaging in advertising :  verbal and visual codes of commerce / 
Fern L. Johnson. 
 - xv, 251 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame. 
<br/><br/><label>ISBN: </label>0415978823 9780415978828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultura.<br/>Publicidad--Aspectos sociales.<br/>Simbolismo en la publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.1042  / J66i 2008