TY  - BOOK
AU  - Smith,Ronald D.
TI  - Becoming a public relations writer: a writing process workbook for the profession 
SN  - 080586301X
U1  - 659.2 
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Información pública
KW  - Relaciones públicas
N1  - Incluye bibliografía; Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures and web sites -- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences
UR  - http://www.loc.gov/catdir/toc/ecip0719/2007021602.html
ER  -