TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 020549370X
U1  - 302.23 
PY  - 2008///
CY  - Boston, MA
PB  - Pearson Allyn and Bacon
KW  - Medios de comunicación de masas
N1  - Incluye bibliografía; Mass media literacy -- Books -- Newspapers -- Magazines -- Sound recording -- Movies -- Radio -- Television -- The Internet -- News -- Public relations -- Advertising -- Entertainment -- Media research -- Mass communication -- Mass media effects -- Mass media and society -- Global mass media -- Mass media and governance -- Mass media law -- Ethics and the mass media -- Visual messages -- Media and political systems
UR  - http://www.loc.gov/catdir/toc/ecip076/2006100839.html
ER  -