TY  - BOOK
AU  - Arikan,Akin
TI  - Multichannel marketing: metrics and methods for on and offline success 
T2  - Sybex serious skills
SN  - 047023959X
U1  - 658.872 
PY  - 2008///
CY  - Indianapolis, Ind.
PB  - J. Wiley
KW  - Mercadeo por internet
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html
ER  -