Arikan, Akin,  1969- , <br/><br/>
Multichannel marketing :  metrics and methods for on and offline success / 
Akin Arikan. 
 - xxiv, 288 páginas :  ilustraciones 
 - Sybex serious skills .
<br/><br/><label>ISBN: </label>047023959X 9780470239599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / A699m 2008