TY  - BOOK
AU  - Clifton,Brian
TI  - Advanced Web metrics with Google Analytics
T2  - Serious skills
SN  - 0470253126
U1  - 006.3 
PY  - 2008///
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Administración de bases de datos
N1  - Incluye bibliografía; Why understanding your web traffic is important to your business -- Available methodologies -- Where Google analytics fits -- Using the Google analytics interface -- Top 10 reports -- Getting started -- Advanced implementation -- Best practices configuration guide -- Google analytics hacks -- Focus on key performance indicators -- Real world analyst tasks
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2008001405-t.html
ER  -