Dwyer, F. Robert, <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 4th ed. 
 - xxv, 678 páginas :  ilustraciones 
 - The Irwin/McGraw-Hill series in marketing. .
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0071263438 9780071263436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / D993b 2009