TY  - BOOK
AU  - Stone,Bob
AU  - Jacobs,Ron
TI  - Successful direct marketing methods: interactive, database, and customer-based marketing for digital age 
SN  - 0071458298
U1  - 658.872 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadeo directo
ER  -