Stone, Bob,  1918-2007, <br/><br/>
Successful direct marketing methods :  interactive, database, and customer-based marketing for digital age / 
Bob Stone and Ron Jacobs. 
 - 8th ed. 
 - xxviii, 663 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0071458298 9780071458290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo directo.
<br/><br/><label>Dewey Class. No.: </label>658.872  / S877s 2008