Nash, Edward L, <br/><br/>
Direct marketing :  strategy, planning, execution / 
Edward L. Nash. 
 - 4th ed. 
 - xxxii, 600 páginas :  ilustraciones 
<br/><br/>Strategic planning -- The marketing plan -- Research -- Testing -- The proposition -- ´Back-end´ marketing -- Mail order math -- Creative tactics -- Copywriting -- Art direction -- Direct mail formats -- Production planning -- Mailing lists -- Print media -- Broadcast media -- Broadcast creative -- Telemarketing -- Fulfillment -- Database marketing -- Internet marketing -- Going global. 
<br/><br/><label>ISBN: </label>0071352872 9780071352871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.84  / N248d 2000