Becoming a customer-focused organization /
Craig Cochran ; foreword by Michael Coles, afterword by Danny Helmly.
- xvi, 193 páginas : ilustraciones
The customer focus inventory -- Leadership drives customer focus -- The process matrix -- Lean processes and customer focus -- Fundamentals of effective customer feedback -- Developing a customer survey -- The truth about customer complaints -- Training to drive customer focus -- Getting to know your customers -- Innovation management.