Cochran, Craig, 1964- ,

Becoming a customer-focused organization / Craig Cochran ; foreword by Michael Coles, afterword by Danny Helmly. - xvi, 193 páginas : ilustraciones

The customer focus inventory -- Leadership drives customer focus -- The process matrix -- Lean processes and customer focus -- Fundamentals of effective customer feedback -- Developing a customer survey -- The truth about customer complaints -- Training to drive customer focus -- Getting to know your customers -- Innovation management.

1932828052 9781932828054


Relaciones con los clientes.

658.812 / C663b 2006