TY  - BOOK
AU  - Chaffey,Dave
AU  - Smith,Paul Russell
TI  - eMarketing eXcellence: planning and optimizing your digital marketing 
T2  - Emarketing essentials
SN  - 0750689455
U1  - 658.8 
PY  - 2008///
CY  - Amsterdam, Boston, London
PB  - Butterworth-Heinemann
KW  - Mercadeo por internet
N1  - Incluye bibliografía
ER  -