Quelch, John A, <br/><br/>
Greater good :  how good marketing makes for better democracy / 
John A. Quelch, Katherine E. Jocz. 
 - viii, 331 páginas 
<br/><br/>Incluye bibliografía. 
<br/><br/>Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good. 
<br/><br/><label>ISBN: </label>1422117359 9781422117354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Democracia.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / Q3g 2007