Oelkers, Dotty Boen, <br/><br/>
Travel and tourism marketing / 
Dotty Boen Oelkers. 
 - Student ed. 
 - ix, 311 páginas :  ilustraciones 
<br/><br/>Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments --Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business. 
<br/><br/><label>ISBN: </label>0538442859 9780538442855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Turismo--Mercadeo.<br/>Viajes.--Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / O28t 2007