TY  - BOOK
AU  - Holt,Douglas B
TI  - How brands become icons: the principles of cultural branding 
SN  - 1578517745
U1  - 658.827 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Cultura popular
KW  - Marcas de fábrica
KW  - Mercadeo
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002697.html
ER  -