TY  - BOOK
AU  - Andersson,Christoffer
TI  - Mobile media and applications - from concept to cash: successful service creation and launch 
SN  - 0470017473
U1  - 658.872 
PY  - 2006///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Sistemas de radiocomunicación
KW  - Sistemas móviles de comunicación
KW  - Teléfono celular
N1  - Includes Web resources; Incluye bibliografía; Fundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality
UR  - http://www.loc.gov/catdir/toc/ecip0518/2005025166.html
ER  -