Mobile media and applications - from concept to cash :  successful service creation and launch / 
Christoffer Andersson ... [et al.]. 
 - xix, 315 páginas :  ilustraciones 
<br/><br/>Includes Web resources. Incluye bibliografía. 
<br/><br/>Fundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality. 
<br/><br/><label>ISBN: </label>0470017473 9780470017470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sistemas de radiocomunicación.<br/>Sistemas móviles de comunicación.<br/>Teléfono celular.
<br/><br/><label>Dewey Class. No.: </label>658.872  / M687 2006