TY  - BOOK
AU  - Morgan,Tony
TI  - Visual merchandising: window and in-store displays for retail 
SN  - 1856695395
U1  - 741.6 
PY  - 2008///
CY  - London
PB  - Laurence King
KW  - Escaparates
KW  - Diseño
KW  - Exhibición de mercancías
N1  - Incluye bibliografía; The history of visual merchandising -- The role of a visual merchandiser -- Store design -- Kurt Geiger -- Window displays: budgeting, props, design, Lane Crawford, Color, lighting, signage & graphics, Calendar, Fortnum & Mason -- In-store visual merchandising: Floor layout, fixtures, Clearance merchandising, Lighting, Signage & tagging, ambience, Giorgio Armani -- Mannequins: sculpting, purchasing, dressing, securing, grouping, maintenance -- The visual merchandiser´s studio: toolbox, health & safety, lighting chart
ER  -