Reichheld, Frederick F, <br/><br/>
The ultimate question :  driving good profits and true growth / 
Fred Reichheld. 
 - xi, 211 páginas :  ilustraciones 
<br/><br/>Includes bibliographical references (p. 197-198) and index. 
<br/><br/>Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number. 
<br/><br/><label>ISBN: </label>1591397839 9781591397830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Lealtad del consumidor.<br/>Motivación del empleado.<br/>Relaciones con los clientes.<br/>Satisfacción del cliente.
<br/><br/><label>Dewey Class. No.: </label>658.1554  / R351u 2006