TY  - BOOK
AU  - Lafley,Alan G
AU  - Charan,Ram
TI  - The game-changer: how you can drive revenue and profit growth with innovation 
SN  - 0307381730
U1  - 658.4092 
PY  - 2008///
CY  - New York
PB  - Crown Business
KW  - Administración
KW  - Aptitud creadora en los negocios
KW  - Efectividad organizacional
KW  - Liderazgo
N1  - How and why innovation at Procter & Gamble changed its game -- What P&G´s innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE
UR  - http://www.loc.gov/catdir/toc/fy0803/2007046779.html
ER  -